Dear Jon,
I don't know if this commercial has been shown in the UK, but Cepacol
has been using a rather fine animated sea serpent to sell throat
lozenges.
If readers would like to see the whole thing, it is at http://www.cepacol.com/ . Scroll down to "Watch our commercial".
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I might add that the Sea Serpent is a composite of mostly the standard longneck but do you see the fins right behind the head? those are there because of sightings of EELS.
Best Wishes, Dale D.
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