As regular readers will know, I am somewhat of a fan of a bloke called John Allison who is responsible for a rather marvellous webcomic called Bad Machinery. He also talks a lot of sense. In a recent interview he said something that actually encapsulated most of what we are doing with this blog:
"People’s attention spans are knackered. The internet has become a Las Vegas casino, a comfortable, noisy area designed to keep you disorientated and keep you spending money. Good luck trying to find attention with longform work. But I think there’s a sense now that we have to push back in the opposite direction, that people don’t want to read articles surrounded by video ads and animation".
And so say all of us, dear boy. And so say all of us.