No, it's nothing weird. I was really thirsty when I got off the bus this morning so I nipped into the baker's on my way home to buy something to drink. Go-Rilla (why the hyphen, I have no idea) is the brand that makes orange juice from concentrate in aid of the Gorilla Organization.
This charitable institution, which tries to prevent the extinction of the world's few remaining gorillas, was founded as the Digit Foundation by Dian Fossey, whose famous work was the subject of a Hollywood film, and has gone through a couple of name changes since its inception.
But the sterling work continues.
I'm not going to pretend that Go-Rilla tastes any better than the supermarket own-brand orange juice that costs 50-odd pence a litre, but Go-Rilla is helping to conserve a beautiful species of primate we would be poorer as a planet without.
The company website is still under construction but please keep an eye out for when it's up and where Go-Rilla is being sold near you.